Generational Trauma is trauma that extends from one generation to the next. It begins when a group experiences a traumatic event that causes economic, cultural and familial distress. In response people develop physical or physiological symptoms. As Native people we have been traumatized since day one when the settlers came to "America". All the brutality and stripping of culture has lasting effects on each generation since then. These events have shaped our lives without us really knowing why we act they we act. With our brand we want to educate the youth as well as our elders on how to break these negative cycles. We are creating new standards of life and this will trickle down to the next younger generation, creating positivity.

Generational Trauma is here to recognize and relate to all those who have gone through a rough up bringing or have gone through any type of hardship in life. We represent the raw and unfiltered side of life that is often overlooked. We want to know your story and how you have overcame any type of trauma in your life. We make street wear for the people who never gave up and continue to spread positivity on to the next generation.